Friday, June 6, 2014

TOP 40 Reputable Commercial Talent Agengies in Los Angeles (views 55,329)

Wendy Alane Wright is a Hollywood talent manager and the president of WAW Entertainment. Her clients have appeared on television networks such as ABC, NBC, TNT, CBS, Comedy Central, BIO, Lifetime, and more. They have booked TV shows including “Modern Family,” “Blackish,” “Extant,” “The Colony,” “Animal Kingdom,” “My Haunted House,” "Nightshift," "Walk The Prank," and “Henry Danger,” as well as hundreds of commercials for major spots including Shutterfly, Mercedes, Visa, Taco Bell, Honda, Legos, Hot Wheels, and many more. Prior to being a manager and a talent agent at Burn Down Entertainment, Wright assisted many high profile managers, agents, and publicists. For 20 years she was a recording artist, actor, and music producer, and is now the author of five books called, “Secrets of a Hollywood Talent Manager.” Wright teaches the business of acting all over the country and is on the faculty of the New York Studio for Stage and Screen in North Carolina For years she has appeared in numerous magazines, and on radio shows and talk shows including “The Oprah Winfrey Show.” Wendy is also a Recording Artist, Actress, Author and Music Producer all  giving her a 360-degree perspective of the industry.

Wendy Alane Wright with Stephen DeCayette President of DTA Talent Agency in Los Angeles. 

List of 42 Reputable Commercial Talent Agengies in Los Angeles

Are you interested in being in Print and Commercials? Great! I have compiled a list of 28 of the most REPUTABLE commercial agencies and agents in Los Angeles for you. First I will answer the basic questions.

Yes. You should get some professional headshots taken. My suggestions are Marc Cartwright, Stephanie Girard, Richard Wright, and Michael Helms.

1. Create a Profile on LACASTING.COM
2. Upload your pictures to your LA Casting profile.
3. Create a Model Mayehm Account
Upload your pictures to your Model Mayhem profile

Yes. I suggest you take ON-Camera Commercial Acting Classes with any (or each) of the following teachers:

Judy Kain at Keep It Real Acting
Carolyn Barry
Terry Berland

The agencies I have listed below are 1000% Legit. So start there.
Scams do unfortunately exist so be careful. NEVER give anyone money upfront! Legit Talent Agencies NEVER charge up front fees for any reason. If you are asked for money up front, simply walk away. An example of a modeling agency scam is when an agency claims to have work but they are really trying to sell photo shoots and modeling courses to aspiring models. A legit agency will only make a profit from agency commission off the work they book for you.

My company WAW ENTERTAINMENT talent management in Los Angeles is always looking for talented & beautiful kids ages 6-14 for Film, TV, Webseries and Commercials. If you live in Los Angeles or plan to be here for 2-3 months between Feb-July or Sept-Nov. submit headshots and Resumes to

Please include: Photos of your child, age, height, weight, city and state you live in and a 30 second video of your child talking about something important to them. Sports, friends, school, food, movies etc. You can record the video on your iPhone, upload it to You Tube, mark video as unlisted and include the link in your email to us. If we are interested we will contact you. We want to get an idea of their personality. We look forward to reviewing your submissions.


Abrams                                                             Jeremy Apody
AKA                                                                  Doug Ely, Julie Fulop
Amatruda, Benson, and Assoc.                         Kimberly Gola
Amsel, Eisenstadt & Frazier/Pinnacle              Gloria Hinojosa, Milton Perea
Angel City                                                         Mimi Mayer
Aqua                                                                  Courtney Peldon
Arlene Thornton and Associates                       Janet Tscha
Avalon Artists                                                   Craig Holzberg
Beverly Hecht                                                   Teresa Valente-Dahlquist
BiCoastal                                                           Greta Hanley
Bobby Ball                                                         Brandy Wilkerson-Caldwell
Brady, Brannon, and Rich                              Judy Rich or Pat and David Brady
Brass Artists                                                       Randy Cabrera
CESD                                                                 David Ziff, Carol Lynn Sher 
Clear Talent Group                                             Allison Sweeney or Raynard Pearson
Coast to Coast                                                   Hugh Leon
Commercial Talent                                           Neil Kreppel, Blair Taylor

Sonia Warren Brandon's Commercial Unlimited  
                                                                           Sonia Warren Brandon
Daniel Hoff                                                        Daniel Hoff
DDO                                                                   Marlene Sutton, Matt Taylor
DPM                                                                   Daniel P. Mulheran 

Envy                                                                   Daniel Mahan
First Class Talent                                                Cynthia Barry, Cheryl Jackson
Flick Commercials                                             Tina Kiratsoulis
Imperium 7                                                         Tracy Mapes
Independent Artists                                          Laura Fogelman
Innovative Artists                                             Marcia Hurwitz or Cher Van Amburg

Jana Luker Agency                                             Jana Luker 

Howard Talent West                                           Lynn Eriks
Jaime Ferrar Agency (JFA)                                Jamie Ferrar, Joey Robson
Cindy Kazarian, Mark Measures 
LA Talent                                                            Pam Loar
Lemon Lime                                                        Robin Harrington or Chaim Magnum
LB Talent                                                            Jackie Lewis
LW1                                                                     Sean Robinson
Mavrick                                                               Brad Diffley
M. Greene and Associates                                    Michael Greene
Momentum                                                          Garry Purdy
Osbrink                                                                Angela Strange
Paloma Model & Talent                                      Alyssa Brennan                      
Pantheon/Tag Models                                          Patricia Dawson or Tag Turner
Special Artists Agency                                        Alix Gucovsky
Sutton, Barth, Venari                                        Pam Sparks

Tilmar Talent                                                       Elton Bolden
Wild Models Talent Agency                                Kurt Clements

When emailing an agency send your BEST three photos. One full body, one great headshot, and bathing suit, athletic wear or business attire. Photos should be headshot size 8x10, or comp card. Be sure to send the photos "ATTENTION SAM JONES or whichever AGENT you are sending it to. Do not expect to get your photos back if you mail hard copies. 


Dear Mr. Jones,

Hi my name is Lucy Stevens. I am an actress in Memphis, Tennessee. For the past 3 years I have been studying acting at the Horowith Acting Academy and I take on-camera commercial technique with Judy Kain at Keep It Reel.

I recently booked a commercial for Pet Smart and starred as Anne Frank in “The Diary Of Anne Frank” at the Alliance Theater. Attached is my Headshot and Resume for your consideration. 

I would love to set up a meeting with you see if I may be a fit for your roster.

Thank you for your time. I look forward to hearing from you.

Lucy Stevens
(555) 555-5555


Keep your cover letter it that simple, to the point and professional. People do not need your life story, nor do they want to hear you begging for them to sign you. That will surely get your letter tossed in the trash. Remember, professional people want to work with other professionals. So always be professional. That means keep your personal life out of it. 

Make sure you attach your headshot and resume to the email or in the envelope if you are mailing it. Be sure your resume is sent as a PDF and not a word document, otherwise the words will come out all over the page and look terrible. That is not good first impression. NOTE: ALWAYS Email the email to yourself FIRST to see how it looks. Check the links, check the PDF. Check it over again before you send it.
When attending agency appointments you must be on time. That means get there EARLY. Find your parking, bring quarters, give yourself plenty of time to relax and sit in the waiting room for 5 -10 minutes. Wear a minimum of makeup. Dress to impress. Leave your problems at the door! Meaning, come with a beautiful personality and warm smile. 

Be positive and up beat. Don't talk negatively about anyone or anything. If you have had bad experiences with managers or agents in the past do NOT mention them at all. Keep the meeting friendly and light. Be ready to answer where you have trained, what commercial acting classes you are currently in,  and be prepared to do a cold reading in their office. If you don't know what a cold reading is, or what commercial copy is then get yourself to an on-camera commercial acting class and find out. Agents are looking for trained professionals. Get trained and be professional in your meeting.

Most agency contracts are 1 year, with an out clause at 6 months if you haven't been offered a legit job by an employer.

Your agent may choose additional shots from your photo session and ask you to upload them to your La Casting and/or Casting Frontier accounts. 

Likely. Over time your agent may ask for more headshots. Often agents will give you a list of reputable photographers they work with and ask you to shoot with one of them to get new pictures. This is standard. The cost will be between $300-$500.  
So this information should get you off to a great start on your commercial acting career:)

For more Talent Manager Secrets you can read my e-books:

I looking forward to continue to mentor guide you as you build a successful career in Show Business!

See you On The Red Carpet!

Stay Close to me...
Wendy Alane Wright
The Hollywood Talent Manager

Twitter: WAW_Wendy
Facebook: Secrets Of A Hollywood Talent Manager 

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