Wednesday, January 21, 2015

What Happens If An LA Agent or Manager Wants To Represent My Child?

Wendy Alane Wright is a Hollywood talent manager and the president of WAW Entertainment. Her clients have appeared on television networks such as ABC, NBC, TNT, CBS, Comedy Central, BIO, Lifetime, and more. They have booked TV shows including “Modern Family,” “Blackish,” “Extant,” “The Colony,” “Animal Kingdom,” “My Haunted House,”  "American Horror Story," "Walk The Prank," and “Henry Danger,” as well as hundreds of commercials for major spots including Shutterfly, Mercedes, Visa, Taco Bell, Honda, Legos, Hot Wheels, and many more. Prior to being a manager and a talent agent at Burn Down Entertainment, Wright assisted many high profile managers, agents, and publicists. For 20 years she was a recording artist, actor, and music producer, and is now the author of five books called, “Secrets of a Hollywood Talent Manager.” Wright teaches the business of acting all over the country and is on the faculty of the New York Studio for Stage and Screen in North Carolina. For years she has appeared in numerous magazines, and on radio shows and talk shows including “The Oprah Winfrey Show.” Wendy is also a Recording Artist, Actress, Author and Music Producer all  giving her a 360-degree perspective of the industry.

What Happens If An LA Agent or Manager Wants To Represent My Child? 

Every year acting/modeling showcases are also held throughout the country that bring in Managers and Agents from Los Angeles to see kids in smaller US regions. Showcases are also held in California or Las Vegas or on a Cruise Ship where kids from out of state fly to to be seen by LA Agents,  Managers and Casting Directors.

Every year I get asked by thousands of parents "what happens if an Agent or Manager from LA wants to represent my child? Now pay attention to my answer because this is critical info that many showcase companies won't tell you because they are too busy taking your money and preying on the stars in your eyes. There are some wonderful showcase companies who are totally honest about how the business works and here are some of those companies that I support:

National Performers Academy by Diana Horner
Global Stars Network Cruise Showcase by Mark Anthony Jones
Z1 Models and Talent ATS/JMA by Donna Erlich
Big Talent Showcase by Manny Mijares
Model and Talent Expo by Mike Beaty
Agent Quest by Diane Christiansen


Just so you are FULLY informed, typically here is the way it REALLY works when you are looking for an agent. You can either submit DIRECTLY to an Agent or Manager or you showcase in front of them.

1) If you will, or have attended a showcase you are being observed to see if you are a good fit for an agent or manager.

2) Your child will showcase their talent by doing a monologue or commercial they have prepared.

3) If agents and managers are interested they will give your child a callback to see them again, typically on final day of the Showcase. The callback just means they see some potential.

4) At the callbacks, you will speak to the agents and managers one by one. Likely they will ask you ONE QUESTION: Do you plan to MOVE TO, or BE IN LA consistently 2-3 months during pilot season (Feb, March and April) AND/OR  2-3 months during SUMMER or episodic season September - November.

That's the ONLY question that they are interested in. And the answer needs to be yes if they are going to represent you.

5) If you say no, they're won't be very much they can do for you as 90% of auditions will be in Los Angeles.

Here you are thinking, I've heard they can put my child on tape for auditions. Yes, we can put you on tape for the bigger roles Series Regular, Recurring and Guest Starring roles on TV or roles in Films. More likely you may go on tape for several projects and as casting gets to know the actors that tape, they will want to meet you in person when you come to LA to stay for a few months during Pilot Season, the Summer or Episodic season. But know this...the majority of roles are still cast in the audition room in person in Los Angeles.

Coming to LA is important for MANY reasons:

1. It allows Agents to see you are serious about pursuing a career in acting.
2. It allows Casting Directors to audition you, or your child in person so  later in the year when you go back home they already know who you are when they seen a new submission for a future role.
3. It allows your child to get LA training from LA teachers.
4. It allows you to self submit your child to the multitude of projects that happen in LA - as compared to the smaller markets - so your child can get experience in short films, student film and webseries.
5. It allows you or your child to shoot headshots with real LA headshot photographers who shoot LA level headshots.


Just to be clear - there are no out-of-state self tapes for Commercials, Co-Star roles on TV and smaller roles in films - they are always cast in person in Los Angeles. The problem is these SMALLER roles are the projects that typically hire new people like your child - these are the roles that help your child build their resume and to advance in the business. That's why being in LA is important it gives you an opportunity to adition for smaller roles and get your foot in the door.

If you live in a small rural market you are going to have to work hard to find the kind of opportunities that are everywhere in LA. Check out and online Facebook groups in your state for possible audition opportunities or suggestions for legit online casting sites in your State.

6) If you are serious about pursuing acting with your child probably 90% of TV and Film auditions take place in LA. So if you are planning on being in LA for an extended period of time Agents and Managers will ask you to come back out and meet with them again, often to introduce you to other agents in their office. Some agencies make signing decisions as a team. If they like you enough they will sign a contract with you then.

7) If you get a manager or agent, you will be asked to create online profiles with the casting websites; LA CASTING, ACTORS ACCESS and for Commercials CASTING FRONTIER. You will most likely be asked to shoot new headshots that are appropriate for the LA market. If you are in a rural market you should also create an Actors Access account to submit your child yourself for roles you see they may be right for.

8) When you are here in LA for 3-4 months, your new agent and manager will be submitting you on projects. Maybe you will get some auditions, maybe you won't. Maybe you will book some jobs, maybe you won't. No one knows. Every agent and manager takes a chance if they think you have the potential to make money for them.

Why do you need to be in LA for LA auditions? It works like this: An agent or manager sees a possible role that might be right for your child. They submit your child's picture. If casting wants to see your child they will ask you to come in with only 1-3 days notice. If you get a callback it could be the following week. Will you fly home in between? Your agent / manager will be submitting you every day- what if you get an audition this Tuesday and another one on Friday, then no auditions for 1 week and then another audition on Wednesday and a callback on Friday then no auditions for 2 weeks and then a callback the following week... are you planning on flying back and forth every week? No.

Do you see how this works? The kids who live here in LA are working on their career in an advanced pace and they have way more opportunities to build their resumes and get experience.  This is what many showcase companies DON'T tell you and you need to know this.

However, do not be discouraged if you have no plans to come to LA. Every actor needs to spend years in training, and doing theater, doing student films and short films- all of which can be done in whatever state you are in too! 

That's perfectly okay! Often starting in your state is the BEST option to see if your child even likes the acting training, the constant auditions, driving longs ways to and from acting classes and auditions, doing rehearsals and performing in the theater, being on the set working. You need to see if they even have the behavior or the temperament for it. All little performer type kids can benefit from dance classes, performances in plays, talent contests and local performances in civic groups.

When you sign with an Agent and Manager in LA, we will expect you to be here in LA for auditions we get you. And the truth is we don't know how many auditions you will ever get. Most people are not going to uproot their entire family for the "possibility" of having some auditions. People who do this are the ones who realize that their child wants to pursue acting professionally for many years and they are willing to do whatever it takes to make that happen, even if it means uprooting their entire family for a shot at booking something substantial. They understand the best place to do that is in Los Angeles as there are more opportunities here, PLUS they have the financial means, or type of jobs which allows them to move here, or be here for extended periods of time. It's not for everybody. You must consider your other kids and cost of living here in LA.

If you are planning on coming to Los Angeles for 3 months so you can get an Agent and 
Manager in Los Angeles who can also submit your child for projects here in California

Here are 3 options of when to come:
1) Summer:  June, July and Aug
2) Episodic season: Sept, Oct, Nov
3) Pilot season: Feb, March, April

9) VERY IMPORTANT Whether you live here in LA, or wherever you live, acting is  skill that has to be mastered - therefore TRAINING is very important. Working on children's reading skills, reading outloud, diction, enunciation, and taking IMPROV classes are also very helpful. Don't sign up for any showcases if your child has no training, mumbles, is low energy or is shy. We will NEVER be interested.

I highly suggest you instantly download and read my 100+ page ebook "HOW TO BE A STAR RIGHT WHERE YOU ARE" to learn the many ways you can build your child's resume and experience right where you live first. Learn how to get your child the right training and experience first before spending money on showcases!

You can download your copy here:

I attend lots of showcases. I like to see the actors in person and meet their parents in person. But I also sign plenty of kids from direct email and video submissions.
My company WAW ENTERTAINMENT Talent Management in Los Angeles is always looking for talented kids ages 6-18 for Film, TV, Webseries and Commercials. If you live in Los Angeles or plan to be here for 2-3 months between Feb-July, SUMMER or Sept-Nov. submit Headshots, Resumes acting clips (or a demo reel) and a personality clip to

If we are interested we will contact you for more information.

In your submission please include: 
Photos of your child, age, height, weight, city and state you live in and a 30 second video of your child talking about something important to them. Sports, friends, school, food, movies etc. You can record the video on your iPhone, upload it to You Tube, mark video as unlisted and include the link in your email to us. If we are interested we will contact you. We want to get an idea of their personality. We look forward to reviewing your submissions.

There are vultures in this business preying on the dreams of parents and children who are entering show business. They charge outrageous sums of money to "get discovered." You can rely on me and my blogs to always guide you in the right 
direction. I would also like to suggest you get your information from these reputable sources 

Typically these "Get Discovered" showcases are all very expensive ranging from $5,000-$17,000 and there are LESS expensive ways to do this. Really those kinds of prices just make me see red. Instead again I say read my e-Book "HOW TO BE A STAR RIGHT WHERE YOU ARE."  Spend $21 on the book and save yourself thousands of dollars - and learn how to submit your child to the EXACT SAME AGENTS AND MANAGERS at the expensive showcases. Don't get ripped off.

I have been to showcases to see kids and happen to ask parents... "So by the way, how much did you pay to be here?" I have heard $14,500 I nearly fell on the floor!!! The sad thing is the SAME group of agents and managers at the big $$$ showcases are the SAME EXACT AGENTS & MANAGERS at the smaller showcases in Los Angeles at places like TALENT HOUSE ACADEMY and ACTORSITE for under $1,000. Never pay more than $400 a month for acting training, $300 for headshots, and $3,500 for a showase.
LA has showcases several times throughout the year but at a fraction of the cost.

I tell people organizations like iPop, JRP and other showcases nationwide can charge HUGE amounts of money for non-LA training and then send kids in front of LA Talent Agencies and Managers, often completely unprepared for the LA market they are hoping desperately to break into. Of course we are looking to see which kids they do have that are READY for the LA market and have the skills we need. Sometimes we find FANTASTIC kids at iPop and IMTA. I certainly have.

But kids who are well trained o very outgoing, can speak up, are articulate, not shy and have engaging personalities -No matter what people tell you - THOSE ARE THE ONLY KIDS WE SIGN. We are NOT interested in the rest, but I promise you those organizations are going to take your money anyway, and insinuate great results.

I'm not against showcases... at all. I love them. It gives me an opportunity to meet lots of talented kids and teens, give them encouragement and see who has the potential to become a future client. Plus kids need to show their talents to people who can represent them and give them experiences or opportunities.  I am however, totally and completely AGAINST showcases that charge ridiculous amounts of money and offer poor training, then put kids in front of important people when they are NOT ready.

INSTEAD...PARENTS can simply send their kids headshot, resume and 1 minute personality clip to directly to agents by email (FREE) and if the agents or managers are interested, they can fly out to LA and meet with them.

BE SMART and INFORMED otherwise trying to get into this business can be very costly and get you nowhere.

You can download the eBook from here:
For further information about Show Business read more of my blog posts and watch the 300+ Insider videos posted on my You Tube channel SECRETS OF A HOLLYWOOD TALENT MANAGER.

If you want to speak with me directly I do Skype Career Consultations with parents all the time. Get informed. Let's talk and see if this business is right for you and your family and I will answer any question you have honestly. You can set up a Consultation with me on my coaching website:


I had a wonderful Skype experience with Wendy Alane Wright. I learned so much and have a better understanding on how the entertainment business works. After we Skyped I started right away. I bought the books she recommended (From "Start To Stardom" by Lisa London and "The Hollywood Parents Guide" by Bonnie Wallace" and I started researching acting schools for my daughter.
I printed out Wendy's 2-3 year checklist and started going line by line. The information was so useful. I'm grateful for all the good material I received. We went over our skype time and she was still willing to give me more wisdom for my daughter. She was so friendly and honest and it felt like I could just talk to her. I plan on having another Skype session in a month for an update and more questions. I follow her on Instagram and read her blogs.
Thank you Wendy for helping and giving me the knowledge my daughter needs to be successful in this business! -Benita Cruz
That's it for now folks! See you on the red carpet!

Wendy Alane Wright
WAW Entertainment

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