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Saturday, July 22, 2017

Why Agents Drop Talent + How Not To Be One Of Them



Here is my most recent article in BACKSTAGE.com Magazine!

Talent agents drop clients all the time. If you’re signed to a talent agency at some point you might receive an email like this:

Dear actor — Unfortunately, we are having to let go of models and talent that are not being requested by clients, going out but not booking, or not actively involved and/or updating their marketing materials/stats. You fall under one of these categories.

Don’t let this happen to you. Obviously, you need to book the jobs your agents sends you on or at the very least, get callbacks. But it’s also important to build a personal relationship with your agent so that when drop season comes along, it’s harder for them to drop you if they like and care about you, and have a vested interest in your career.

Here are six ways you can build a more personal relationship with your agent so you’re the kind of client he or she doesn’t want to drop.

1. Update your agent every time you book something on your own. Agents like proactive actors who are working hard on their careers and not waiting for their agents to do everything. You should be submitting yourself on Backstage daily.
2. Stay on their radar! Send birthday cards, Valentine’s Day candy, cookies on the Fourth of July. Little gestures keep you front of mind throughout the year.
3. Follow your agent on Instagram and Facebook and take notice of the special things that happen in their lives. Congratulate them when their other clients are successful, if they win an award, or have a new baby. Show your agent you care about them outside of work.
4. Create your own content and be sure to let your agent know about it.
5. Send your agent new acting clips on a regular basis so they can see the depth of your talent and the different roles you can play.
6. Invite them to any theater performances or film festivals your work is screening at. Let your agent know you care about what they think of your work.

It's important to become more than just a face in a headshot—your agent has hundreds of those. If they get to know you as a person and if you take the time to keep them informed about your career, they'll develop more of a personal relationship with you, making it that much harder to drop you from their roster. If you’re not doing these things when drop season comes along right after pilot season, it’ll be very easy for them to drop you. The same goes with your manager.

Wendy Alane Wright is a Hollywood talent manager, the president of WAW Entertainment, and a Backstage Expert. For more information, check out Wright’s full bio!

Wendy Alane Wright
WAW Entertainment
President
http://www.secrestofahollywoodtalentmanager.com 

Submitting and Pitching Actors to Casting Directors



 If an agent is interested in an actor do they always sign a contract? 

Sometimes yes sometimes no. Agents are really not so busy with contracts a lot these days. If the agent gets you an audition the production company is going to pay the agent's commission directly to the agency whether you have a contract with them or not. Go ahead and sign a contract if your agent gives it to you. But if they don't give you a contract it doesn't mean they're not working for you. Keep reading...

Whenever an Actor adds a representative to their actors access profile it is automatically added to that representative's roster. Nothing needs to be approved of or accepted.

Once the two profiles are linked between the agent and the actor the agent is able to submit you.
Every day the Agent is going to go through the Breakdowns and look at each and every single role, one by one. When the agent clicks on the role a new screen will come up asking for them to sort their clients - one way is by the age or m/f as mentioned in the description.

Once the agent types in m/f and the age range - every actor they represent in that category will show up on a new screen.

Agents then look at each of their actors that fit that initial qualification and consider whether to click on them to submit them for that role if they meet the REMAINDER of the criteria described in the breakdown.

Once submitted, Casting Directors get every submission from every agent in town and then pick the actors they want to see based on:

1) if the Actor has the look in the Casting Director's mind that is required,
2) their acting tape shows the essence of the actor and it seems to they fit the role,
3) if they have hired the actor before and trust the actors work 4) if they have seen the actor in something else before and are familiar with their work,
5) if they have seen the actor in a class or a workshop and think their skill level is ready
Any of these can result in an audition.

PITCHING

If a role is VERY specific and an actor fits the role PERFECTLY the Agent will pick up the phone and pitch their client separately and specifically to draw attention to that actor.
But they do not do pitch if the submissions description is GENERAL i.e. "happy teenage girl," or boy age 5-7 who is sad about losing his puppy, "sexy barista," or "young detective."
The Breakdown has to be VERY SPECIFIC to warrant the agent pitching to the casting director, i.e. "18 to 24 year-old girl, karate expert, and skilled at parkour."
Then the agent MUST contact the Casting Director to point out that their client has those SPECIFIC SKILLS - that 99% of their other clients will not have.

FEEDBACK
99.9999999% of the time you are not going to get feedback on your auditions. You will only hear from casting if you got a callback, are pinned, on hold, on avail or if you get the job. Managers, Agents and Casting Directors are TOOO BUSY to do this for every actor who has an audition. The feedback is if you got a callback. If you didn't get a callback you were not right for the role. Casting is not going to explain why every single actor was not right for a role. Their job is to find the one that is.

After every audition just MOVE ON to the next one!


AVAIL is a term casting/productions uses when they really like an Actor and put them on "avail" to hold their time in case they decide to hire them.

If they choose not to book them and go with another actor they "release the avail." That typically is a term used in commercials.

PINNED is the term used by television. When casting/production really likes an actor and they're seriously considering the actor for the role they "put a pin in them." That means they may be hiring the actor for the job but haven't completely decided yet. Be prepared and remain available. If they "take the pin out" it means they decided to go with a different actor.

Sometimes casting will use the term "ON HOLD" which means the same thing.

BOOKING OUT / BOOKING IN
When an actor is not available to audition or work because of a vacation or they're working on something else, the Actor calls or emails both their agent and manager to BOOK OUT and gives the dates the actor is unavailable.
When the actor is available again they call or email their representatives and "book back in. "


Just some helpful information for new actors!

See you on the Red Carpet!

Wendy Alane Wright
WAW Entertainment
http://www.Secretsofahollywoodtalentmanager.com



Friday, July 21, 2017

Wendy What Does a Talent Manager Do?


Here is an outline/comprehensive understanding of what I do as a Talent Manager.

I obtain Talent Agency representation for each of my clients and their Agents procure their employment. I receive 15% commission when my clients book the job.

We work the old fashioned way letting the agent do the submitting while we manage our client's career.

My clients are currently or have been signed to the following agencies: 
Abrams Artists Agency
Mavrick Agency
House Of Representatives
Paloma Model and Talent
Media Artists Group
LB Talent Agency
Elev8 Talent Agency
YJB Talent Agency
Fruition Talent
Salt Agency
Coastal Talent
Momentum Talent
Aqua Talent Agency
KMR
AKA
Clear Talent Agency
Jamie Ferrar Agency (JFA)
Daniel Hoff Agency
Allegory Creative Talent
Soverign Talent Group
CESD
Coast To Coast
Zuri Models and Talent
Signature Models and Talent
Beal Talent Agency
NTA Talent Agency
Trinity Talent Agency
Heyman Talent Agency 
Dani's Agency
Envy Model and Talent 
The Wayne Agency 
Howard Talent West 
Prestige Talent Agency
First Class Talent
Wild Models and Talent
Tilmar Talent Agency
Minc Talent Agency
BMG


Here is a detailed list of things that I do as a Talent Manager:
* Prepare talent for meetings with potential talent agencies.
* Arrange introductions to agents.
* Help my clients decide on the right talent agency for their representation.
* Advise clients on acting classes and coaching.
* Help clients choose a good photographer and help them pick out headshots.
* Promote talent to industry professionals.
* Prepare resume or advise talent on preparation of a resume.
* Help make any and all decisions related to talent’s career.
* Answer never ending questions on anything and everything related to a career in show business.

Also as a Talent Manager I make sure that all of my actors are accurately listed on profession websites including IMDB, Actors Access, LA Casting and that their memberships are current with SAG-AFTRA, and other collective guilds or unions.

I guide my clients in the right direction. I help determine an actor’s most marketable type and the kinds of projects on which my actors are most likely to find work. I advise actors on their image, resume format and content, headshots, acting classes, demo reels, websites, personal appearance and overall career direction.
As a talent manager I also coordinate public relations, business matters, and help to make a career plan and keep my actors moving on a path toward success. As an actor's fame and career grows, most actors cannot juggle the acting demands, interviews, and appearances that come with a prominent career. That is where I come in. I coordinate the actors schedule and speak on behalf of the actor.

I am very hands on and give very specific instructions on every little step that my clients make in the entertainment industry, including exactly what acting teacher and coaches to use, what photographers to use, where to get their haircut, and so on. I am more or less the quarterback of the team (actor, manager, agents), setting a direction, telling my actors what they need to do to compete -- and giving them the bad news in terms of what they cannot do. I help my clients understand contracts, compensation, billing practices, safety, and speak on their behalf when necessary. I act as liaison between my clients and their theatrical agents, other professionals in the entertainment industry, and the general public.

When there are problems on the set or in a job my actors always contact me, not their agent. It is part of my job to coddle, mold, advise and generally speaking, smother my clients with individual care, attention and at times emotional support. I have been known to deliver an actor's favorite sandwich to the set if it makes them feel better.

My job as a manager is to guide and advise actors (and their parents) on their careers. If an actor hasn't been able to get an agent yet, I will guide and help an actor become as marketable and attractive to talent buyers and agents as possible. When I feel my clients are ready to meet with agents, I help them get an agent. Further, I help manage my artist's personal and professional life in a way that allows them to focus on creative productivity. 
My job is that of the artist's representative, I act as liaison between my clients and both the public, theatrical agents, publicists, labels, studios, publishers, talent agencies, touring personnel, attorneys, business managers, and other professionals and anyone else associated with my client's business.

Compensation: As a Talent Manager, owner of WAW Entertainment my SIGNED clients never pay me a penny unless they BOOK a job. At which time I take 15% of what they earn across the entire spectrum of their career. That means 15% of commercials, television shows, films, royalties, music business, book publishing, endorsement deals etc. 15% if their ENTIRE income from the entertainment industry. The more successful they get the more money I make. On the other hand, if our clients aren't making any money we still do all of the work anyways and make 15% of nothing. That is why I choose VERY carefully who I represent. Every client is a gamble, and I select clients to represent who I feel have the best odds of winning. 
There are two ways I work in this business. As a Talent Manager, owner of WAW Entertainment my SIGNED clients never pay me a penny unless they BOOK a job. At which time I take 15% of what they earn across the entire spectrum of their career. That means 15% of commercials, television shows, films, royalties, music business, book publishing, endorsement deals etc. 15% if their ENTIRE income from the entertainment industry. The more successful they get the more money I make. When my client gets paid $1 million for an endorsement deal (product spokesperson) I make 15% of that. 
In a completely SEPARATE business SECRETS OF A HOLLYWOOD TALENT MANAGER I am a BONDED CONSULTANT. If an actor OR the parent of an actor wants to speak with me to get a clear understanding of the business, and a 2 to 5 year plan of action to START your acting or singing career or FURTHER your career you can hire me for a one hour Skype consultation ($155) or 3 hour in-person meeting ($250) to get my advice and guidance. 

In either meeting I answer questions the actor or parent has and give them clear and definitive ACTIONS they can take to find and book acting jobs, or to get a Talent Manager or Talent Agent, to get more auditions, to build your marketing package, to create head shots that get more auditions, tell your type, how to meet casting directors, audition, create demo reels and acting clips and do social media and more. Each consultation is different and is based specifically on where the actor is in their career the moment they sit in front of me.

I am happy to give parents and actors real advice to keep them from wasting time and money and help them build a legitimate foundation in this business.

If you want to read some of my advice read my e-books OR SUBSCRIBE and Watch the 300 videos I have uploaded for FREE on my YouTube channel Secrets of a Hollywood Talent Manager OR read my blog of the same name.

If you're interested in scheduling a Skype Consultation or In-Person Meeting with me go to my coaching website and schedule a time! http://www.SecretsofaHollywoodTalentManager.com

I am here to help👍

Wendy Alane Wright
President 
WAW Entertainment